Through the Intern’s Eyes

What is probably a strange perspective on a web design studio

Posted in Web Design

Hello! For those of you who follow this blog, you may not recognize me. My name is Erica Decker, and I’m the new summer intern at Foraker Design. I’ve now been here for about three weeks, so I thought it might be useful to give my perspective on the company, my job, the city of Boulder, and web design in general.

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Why Rails?

Effective teams make customers happy

Posted in Application Development

Using Rails as a common language for our team means we can spend more time wrestling with our customers’ business problems, and less time wrestling with the technology itself.

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The Three Be’s and The Path to Inspiration

tips on how to be inspired in the field of web design

Posted in Web Design

Lack of inspiration can be one of the most frustrating parts of being a web designer. If you have felt the depressing and deflating feeling of “designer’s block”, including a lack of true inspiration, don’t worry–you’re not alone. Every designer suffers through this from time to time, its just part of the process. Remember that true design inspiration never comes in the first few minutes or even hours of a project, but is brought forth through many “horrible” concepts, sketches and ideas. This process is what defines the actual inspiration. It’s working through those first irritating and frustrating attempts that helps you better understand what doesn’t work.

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A Tale of Two Titles

Why your web pages need more than one name

Posted in Application Development, Marketing

All web pages must have an HTML <title> element to be valid. In fact, of all the various elements out there in HTML land, the <title> is one of the very few that are required in every HTML document. There’s a good reason for this. A document becomes much more valuable when it has a title. Put another way: in a sea of millions of documents, a document with no title is practically worthless.

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1 Comp vs 3…When 3=29

How many designs are necessary?

Posted in Web Design

Why do most agencies show three different designs for one home page? Not only is it budget and time consuming, but more importantly, this practice typically adds to client confusion and puts the design at a high risk of being “Frankensteined”.

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