Through The Intern’s Eyes

True Life: I'm a Foraker Intern

Posted in Web Design

Hi! Allow me to introduce myself. I’m Rob, the new Web Design Intern here at Foraker and I’ll be your tour guide today as we go on a magical journey Through The Intern’s Eyes!

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Right Up Our Alley: Bowling in costume for a worthy cause

Posted in Announcements

We decided, what a fantastic night it would be if we could kick off Halloween weekend with a fundraiser for a great cause—Breastcancer.org, a nonprofit organization dedicated to providing the most reliable, complete, and up-to-date information about breast cancer—get everyone to dress up for a costume contest, AND bowl a few turkeys.

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Is Conversion Optimization the Holy Grail of eCommerce?

Exploring motivational factors beyond measurement

Posted in Marketing

Conversion optimization is, loosely put, the process of making incremental changes to your website that increase the volume/pace/value of desirable actions by your users (as measured by your web analytics software). But can conversion optimization go too far? Is there ever a case where optimizing conversions at the expense of all else could be harmful?

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Navigating the Nuances of Markup Validation

Is There Still a Valid Argument for Valid Markup?

Posted in Web Design

Perfectly valid markup seems to have become less important recently. There has been increased adoption of techniques like ARIA and RDFa that offer benefits not possible when perfectly validating against traditional doctypes. These benefits include increased accessibility for internet applications and additional semantic information for content like product listings and reviews.

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Ignite Boulder

Foraker hits the Boulder Theater for a night of beer and heckling

Posted in Announcements

Six of us from Foraker headed downtown last evening to be entertained, educated, and elbowed by our fellow tech weenies at Ignite Boulder 6.

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