The Ugliest iPhone You Ever Did See
Tips for paper prototyping success
As part of our application development process, we’re always trying to prove that we’ve made some bad assumptions. The best way to do this is to get someone to use your app who hasn’t been involved in the design and development process.
Read full article »Unleash the Hounds
Information scent and lessons learned from the canine world
Ever watch a dog walk through a door into an unfamiliar room? It immediately sniffs around the perimeter, sniffs each person, and sniffs any objects or dark spots on the carpet. The dog is on the lookout for the two essential communication devices of the canine world: food and excrement.
Web users act in much the same way.
Read full article »Usability for Breakfast
Our Vice President Derek Olson was interviewed on the local morning radio program “Business for Breakfast” on March 4. “Business for Breakfast” gives listeners current market analysis, economic updates, and interviews with featured guests, on KRCN 1060AM, the flagship station of the Rocky Mountain Radio Network.
Derek had a great time fielding questions from hosts Tom Chenault and Woody Vincent about how Foraker defies the stereotypes of “here today, gone tomorrow” web firms that all too often create software that,…
Read full article »Does “Above the Fold” Matter?
(And How Do I Measure It?)
What is “the fold”?
“The fold” comes from printed newspapers (remember those?). In a printed newspaper, the prime real estate is on the front page, above the place where the paper is folded in half.
At a news stand, stories that are above the fold are visible without any manhandling on the part of the consumer. Stories that are above the fold are also typically the only ones you can see (before buying) in newspaper vending machines.
On the web,…
Read full article »Get Your Web Content In Tune
Finding a harmonious balance between usability and SEO
Creating effective web content involves artfully balancing usability and search engine optimization. Viewing content through the lens of your audience is a great first step. On the Web, your audience consists of both website users and search engine bots or “spiders”. Let’s take a look at some of their unique attributes, as well as corresponding content development methods.
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