Decisions, Decisions: Bada-Bing! or Trust Your Hunch
Bing may not prove a fierce competitor of Google, but how does it fare against fellow “decision engine” Hunch?
Microsoft fully launched Bing (which replaced Live Search), on June 3, 2009, following the release of a preview version on June 1, 2009. Its launch was accompanied by a global media frenzy, including a reported $100 million marketing and advertising campaign.
I originally assumed that Microsoft’s hopeful slogan, “Bing, then decide” encouraged the public to try it out before making up their mind about whether or not to make the switch from Google as their primary search engine. When I…
Read full article »Web Content 2009 – Reports from Chicago
Cloud Computing, the Future of Print, Web 2.0, Personalization, Chicago Sushi?
We’re fresh back from Web Content 2009 (Twitter: #wc09) in Chicago, Illinois. Foraker presented at this conference and was also a sponsor.
Here are a few highlights…
Read full article »A Tale of Two Titles
Why your web pages need more than one name
All web pages must have an HTML <title> element to be valid. In fact, of all the various elements out there in HTML land, the <title> is one of the very few that are required in every HTML document. There’s a good reason for this. A document becomes much more valuable when it has a title. Put another way: in a sea of millions of documents, a document with no title is practically worthless.
Read full article »Social Media for Business
Do you really need Facebook and Twitter in your marketing plan?
Social media can be a strong asset to your organic search engine ranking efforts, and can also help you shape your brand message. But remember: Social media is yet another window into your business practices. Don’t let folks see you in your underwear!
Read full article »The Search Engine Friendly Website Launch
7 tips for success
If you are contemplating a website redesign, these recommendations may help you avoid the dreaded PRTC (that’s Post Re-launch Traffic Catastrophe).
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