The Ugliest iPhone You Ever Did See
Tips for paper prototyping success
As part of our application development process, we’re always trying to prove that we’ve made some bad assumptions. The best way to do this is to get someone to use your app who hasn’t been involved in the design and development process.
Read full article »The Million-Dollar Idea
Why execution matters for web applications
Lots of great ideas are very simple concepts. Still, the old adage, “execution is more important than ideas,” applies as surely to web applications as any other business endeavor. Understanding how this principle applies to web development is the key to understanding development costs, and the value being delivered for those costs.
Read full article »Would you like fries with that?
How to place your next order for custom software.
When you order that value meal, 95% of the details are already known in advance: the burger composition and size, the slice of half-melted-quasi-cheese-food-product, the amount of salt on the fries, and the packaging that it will be delivered in.
Buying a custom web application or complex website is not like ordering a burger.
Read full article »Why Rails?
Effective teams make customers happy
Using Rails as a common language for our team means we can spend more time wrestling with our customers’ business problems, and less time wrestling with the technology itself.
Read full article »A Tale of Two Titles
Why your web pages need more than one name
All web pages must have an HTML <title> element to be valid. In fact, of all the various elements out there in HTML land, the <title> is one of the very few that are required in every HTML document. There’s a good reason for this. A document becomes much more valuable when it has a title. Put another way: in a sea of millions of documents, a document with no title is practically worthless.
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