Web design, web development, marketing and strategy blog by Foraker Design of Boulder, Colorado » Nicole Konkoly

Usability for Breakfast

Nicole Konkoly — Tue, 09 Mar 2010 20:34:50 +0000

Our Vice President Derek Olson was interviewed on the local morning radio program “Business for Breakfast” on March 4. “Business for Breakfast” gives listeners current market analysis, economic updates, and interviews with featured guests, on KRCN 1060AM, the flagship station of the Rocky Mountain Radio Network.

Derek had a great time fielding questions from hosts Tom Chenault and Woody Vincent about how Foraker defies the stereotypes of “here today, gone tomorrow” web firms that all too often create software that,…

3 Basic Steps to Nonprofit Twitter Success

Nicole Konkoly — Fri, 15 Jan 2010 22:06:16 +0000

A nonprofit organization can begin to build an effective Twitter presence in several basic steps when they give their audience a reason to stay connected and provide opportunities for direct action. Keep in mind that Twitter is a two-way communication street. Strive to give your audience a reason to stay connected, and provide opportunities for direct action whenever possible—usually in the form of a hyperlink that takes the person to a webpage where they can carry out that action.

Pizza with a Purpose

Nicole Konkoly — Wed, 04 Nov 2009 00:05:39 +0000

We are proud to report that our inaugural Bowling for Breastcancer.org event was a great success. With 55 people in attendance, the event raised over $2,500, helping to achieve Breastcancer.org’s 2009 community fundraising goal of $50,000, during the 25th anniversary of Breast Cancer Awareness Month.

We couldn’t have done it without the amazing support we received from local businesses, including Double D’s Sourdough Pizza. Double D’s graciously delivered 4 pizzas and garlic rolls for our event, donated two pizzas as…

Get Your Web Content In Tune

Nicole Konkoly — Thu, 10 Sep 2009 16:53:17 +0000

Creating effective web content involves artfully balancing usability and search engine optimization. Viewing content through the lens of your audience is a great first step. On the Web, your audience consists of both website users and search engine bots or "spiders". Let's take a look at some of their unique attributes, as well as corresponding content development methods.

Decisions, Decisions: Bada-Bing! or Trust Your Hunch

Nicole Konkoly — Wed, 29 Jul 2009 23:06:15 +0000

Microsoft fully launched Bing (which replaced Live Search), on June 3, 2009, following the release of a preview version on June 1, 2009. Its launch was accompanied by a global media frenzy, including a reported $100 million marketing and advertising campaign.

I originally assumed that Microsoft’s hopeful slogan, “Bing, then decide” encouraged the public to try it out before making up their mind about whether or not to make the switch from Google as their primary search engine. When I…