Niki Konkoly — A lifelong writer who created "The Weekly Geekly" long before the Onion existed, Niki provides web updates and Google AdWords account management services. Her hobbies include skiing, traveling, and hiking. She can be found in the Twitterverse at @nikikonkoly
Usability for Breakfast
Our Vice President Derek Olson was interviewed on the local morning radio program “Business for Breakfast” on March 4. “Business for Breakfast” gives listeners current market analysis, economic updates, and interviews with featured guests, on KRCN 1060AM, the flagship station of the Rocky Mountain Radio Network.
Derek had a great time fielding questions from hosts Tom Chenault and Woody Vincent about how Foraker defies the stereotypes of “here today, gone tomorrow” web firms that all too often create software that,…
Read full article »3 Basic Steps to Nonprofit Twitter Success
A nonprofit organization can begin to build an effective Twitter presence in several basic steps when they give their audience a reason to stay connected and provide opportunities for direct action.
Keep in mind that Twitter is a two-way communication street. Strive to give your audience a reason to stay connected, and provide opportunities for direct action whenever possible—usually in the form of a hyperlink that takes the person to a webpage where they can carry out that action.
Read full article »Pizza with a Purpose
We are proud to report that our inaugural Bowling for Breastcancer.org event was a great success. With 55 people in attendance, the event raised over $2,500, helping to achieve Breastcancer.org’s 2009 community fundraising goal of $50,000, during the 25th anniversary of Breast Cancer Awareness Month.
We couldn’t have done it without the amazing support we received from local businesses, including Double D’s Sourdough Pizza. Double D’s graciously delivered 4 pizzas and garlic rolls for our event, donated two pizzas as…
Read full article »Get Your Web Content In Tune
Finding a harmonious balance between usability and SEO
Creating effective web content involves artfully balancing usability and search engine optimization. Viewing content through the lens of your audience is a great first step. On the Web, your audience consists of both website users and search engine bots or “spiders”. Let’s take a look at some of their unique attributes, as well as corresponding content development methods.
Read full article »Decisions, Decisions: Bada-Bing! or Trust Your Hunch
Bing may not prove a fierce competitor of Google, but how does it fare against fellow “decision engine” Hunch?
Microsoft fully launched Bing (which replaced Live Search), on June 3, 2009, following the release of a preview version on June 1, 2009. Its launch was accompanied by a global media frenzy, including a reported $100 million marketing and advertising campaign.
I originally assumed that Microsoft’s hopeful slogan, “Bing, then decide” encouraged the public to try it out before making up their mind about whether or not to make the switch from Google as their primary search engine. When I…
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