Bryan Clark — Bryan has been developing user-centered interfaces and customer experiences in the consumer and medical industries, as well as the military sector, since 2001. Bryan earned his M.A. in Applied Experimental Human Factors Psychology in 2007, and is a member of the Usability Professionals' Association.
Let’s Get Lost
The Importance of Narrative Transportation
Websites should enable customers to get immersed (or “lost”) in the brand experience, much like a good storybook. Poorly designed site navigation, broken hyperlinks, and slow-loading web pages can disrupt this experience and create frustrating distractions for site visitors.
What story are you telling your customers?
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