Archive for January, 2010

A nonprofit organization can begin to build an effective Twitter presence in several basic steps when they give their audience a reason to stay connected and provide opportunities for direct action.

Keep in mind that Twitter is a two-way communication street. Strive to give your audience a reason to stay connected, and provide opportunities for direct action whenever possible—usually in the form of a hyperlink that takes the person to a webpage where they can carry out that action.