Archive for October, 2009
Through The Intern’s Eyes
True Life: I'm a Foraker Intern
Hi! Allow me to introduce myself. I’m Rob, the new Web Design Intern here at Foraker and I’ll be your tour guide today as we go on a magical journey Through The Intern’s Eyes!
Read full article »Right Up Our Alley: Bowling in costume for a worthy cause
We decided, what a fantastic night it would be if we could kick off Halloween weekend with a fundraiser for a great cause—Breastcancer.org, a nonprofit organization dedicated to providing the most reliable, complete, and up-to-date information about breast cancer—get everyone to dress up for a costume contest, AND bowl a few turkeys.
Read full article »Is Conversion Optimization the Holy Grail of eCommerce?
Exploring motivational factors beyond measurement
Conversion optimization is, loosely put, the process of making incremental changes to your website that increase the volume/pace/value of desirable actions by your users (as measured by your web analytics software). But can conversion optimization go too far? Is there ever a case where optimizing conversions at the expense of all else could be harmful?
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