Archive for May, 2009
A Tale of Two Titles
Why your web pages need more than one name
All web pages must have an HTML <title> element to be valid. In fact, of all the various elements out there in HTML land, the <title> is one of the very few that are required in every HTML document. There’s a good reason for this. A document becomes much more valuable when it has a title. Put another way: in a sea of millions of documents, a document with no title is practically worthless.
Read full article »1 Comp vs 3…When 3=29
How many designs are necessary?
Why do most agencies show three different designs for one home page? Not only is it budget and time consuming, but more importantly, this practice typically adds to client confusion and puts the design at a high risk of being “Frankensteined”.
Read full article »Social Media for Business
Do you really need Facebook and Twitter in your marketing plan?
Social media can be a strong asset to your organic search engine ranking efforts, and can also help you shape your brand message. But remember: Social media is yet another window into your business practices. Don’t let folks see you in your underwear!
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